RADD (Recording Artists, Actors and Athletes Against Dumb Driving) has been creating and producing original road safety messages and campaigns in Australia for more than 20 years.
A not-for-profit organisation, RADD combines high-profile personalities and media airtime to create positive messages about road safety.
While RADD campaigns may be innovative and different, we work hand-in-hand with road safety bodies across the country to craft a variety of messages that ultimately have the same goal – to reduce the number of deaths and serious injuries on our roads.
