Using a combination of national and local personalities, this powerful TV CSA was built around a basic question: “Do you let your mates drink and drive?”.

Featuring Australian sports stars like Johnathan Thurston, Sally Fitzgibbon, Cyril Rioli, Ellyse Perry, Jamie Whincup, Saia Faingaa and others, the use of rapid-fire repetition made this an easy message for audiences to remember.